Going to work for a tech company or startup has a lot of appeal for marketers—whether you are a recent M.B.A. grad or someone who’s more established in your career. The opportunity to join a fast ...

Lisa is a liveryman of The Worshipful Company of Marketors. Before joining Odgers Berndtson where she leads the Media & Entertainment Practice, Lisa spent over twenty years working in Technology, ...

The modern economy runs on digital presence. From brand awareness to direct sales, marketing is the engine driving growth for countless businesses. Yet, an often-overlooked threat is quietly ...

The marketing mix is the foundational aspect of any business strategy. It consists of four key aspects: product, price, place and promotion. When developing your business strategy, it's imperative to ...

The next wave of progress is less likely to come from adding more tools to your martech stack and more likely to come from ...

MIAMI--(BUSINESS WIRE)--Approximately 70% of marketing and communications leaders say their role is a mix of both functions, according to new survey results from Muck Rack, the Public Relations ...

As we continue to catapult into an era of artificial intelligence, a distinct set of new marketing roles have surfaced that are shaping the industry's frontier with a blend AI-specific skills and ...

Depending on the size of the company, advertising might be a standalone function or a sub-function of marketing. Less formal organizations often use "advertising," "promotions," "communications," ...

Historically, marketing leisure travel has had a fairly straightforward purpose: Use enticing imagery and feel-good language to encourage would-be travelers to visit a certain destination, attraction ...

The B2B marketing world is so excited about ABM's potential, that we sometimes overlook a basic business maxim: Structure follows strategy. Many marketing organizations lack the organizational ...

Interactive fitness platform Peloton has restructured its marketing leadership, creating two key functions, global marketing and global product marketing, the company said in a press release. Dara ...