The technology that underpins interactive video platform KERV Interactive has a colorful origin story. It was created by an inventor named Andrew Welch, who previously devised the functionality that ...

After Netflix debuted its latest interactive video offering today, “You vs. Wild: Out Cold,” it’s worth wondering just how many subscribers are wild about this innovative format after a lot of effort ...

Today’s marketing and ecommerce leaders know that video is a critical component of any content strategy. After all, retailers using video in product detail pages (PDPs) can see conversions increase by ...

Kaltura has a feature that allows media to be turned into an Interactive Video Quiz. Users can seamlessly embed multiple choice, true/false, and open ended questions as well as reflection points at ...

The way people experience moving images hasn’t changed much since the film industry’s flickering dawn. It’s a one-way street: There you sit, often in a dark room, passively gazing at a screen. Sleepy ...

Pharrell teamed with directing duo We Are From L.A. to turn an ear worm of a track from Despicable Me 2 into a fresh interactive experience. Here, they talk about how they pulled off one spectacular ...

YouTube is the third-most-used website within schools, according to Matthew Gross, CEO and co-founder of Newsela. “That is incredible, considering how difficult it is to find videos, how unfiltered it ...

The following is a guest post from Guy Atzmon, SVP of creative and product at SundaySky. Netflix has done personalization right from day one. From curating content recommendations based on a user's ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More If there’s one thing that’s bountiful in 2020, it’s video content. The ...

Roku users will now begin to see more personalized, targeted, and interactive video ads in their Roku apps, thanks to a new partnership between the streaming media device maker and video advertising ...

Opinions expressed by Entrepreneur contributors are their own. Interactive content is fast becoming the go-to strategy for the biggest brands in the world. According to a survey by Content Marketing ...